Case studies are vital in B2B sales & marketing since they trigger psychological drivers of buying behavior. Apply these 5 psychology tricks to create effective case studies - and other content.

Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

Writing a brief research proposal is an important ability that cultivates all kinds of intellectual skills.

An M.B.A. course finds an alternative way to use case studies in the classroom.

Here’s the Psychology-Backed Formula That Facebook, Google, and Other Billion-Dollar Startups Use to Write Their Case Studies A simple 3-part structure and tips used by the greatest software ...

The case study, as a method of inquiry, is particularly suited to the field of political psychology. Yet there is little training in political science, and even less in psychology, on how to do case ...