Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Apple's rumored new iPhone 17 Air model has entered the new product introduction phase (NPI) at Foxconn, according to supply chain sources (via DigiTimes). The NPI phase transitions a product from ...

Retailers rely on their ability to bring new products to their customers as a key competitive advantage, but the new product introduction process can be frustratingly slow. Often that’s because ...

Apple's first two foldable devices recently entered the New Product Introduction (NPI) phase at Foxconn, according to analyst Jeff Pu. In a research note today with GF Securities, Pu said mass ...

Oliver will be focused on driving business process improvements, digital transformation, new product introduction and optimising operational efficiency as Velocity builds on the high levels of growth ...