Jay Conrad Levinson, Author, Seth Godin, Author, Various, Author William Morrow & Company $23 (0p) ISBN 978-0-380-97410-8 There is a lot to like in this latest offering by the authors of The Guerrilla ...
Position your product or service at the “logical extreme” of some aspect of your product category. For example, if the typical product in your market is expensive but comes with free service, make ...
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