Come for the presents. Stay for the baggage.

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...