In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

If neither Google Business Profile nor Chain stores work for you, you can select up to 10 locations from Google Maps to link ...

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add ...

The European Union’s digital regulator confirmed it is looking into Google’s advertising practices under an online content law that bans companies from using minors’ data for targeted advertising. “We ...