On Tuesday, Absolut Vodka announced the release of a “thrillifying” cocktail kit centered around Universal Pictures’ “Wicked: For Good,” which arrives in theaters Nov. 21. The highlight of the kit is ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Brands must “stand for something” if they want to drive sustainable long-term growth, says Absolut’s global vice-president of marketing. The vodka brand’s philosophy and values are encapsulated as ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Fashion and music festivals go hand in hand and nowhere more ...

The World Branding Awards Ceremony stepped outside London for the first time, bringing its global presence to the Osaka City Museum of Fine Arts. Over 80 international guests joined the celebration, ...

Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will include ...

— -- Pernod will climb from fourth to second among global spirits sellers with its purchase of Vin & Sprit. Pernod, which bought Allied Domecq for $16 billion in 2005, has been on a quest to be ...

Absolut vodka is known for its advertisements that feature everyt things in the shape of its bottles but a new South Korean ad has irked political protesters and has some calling for a brand boycott.

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...

Pernod Ricard’s Absolut Vodka has teamed with full-service studio Copy Lab for an initiative that seeks to combat the lack of diverse representation within fashion content generated by artificial ...