Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...
For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...
Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...
In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...
Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...
Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...
ETMONEY, one of India’s largest mobile financial services platform, today announced that it will offer investments in zero-commission, direct mutual funds from one single place, at absolutely no cost ...
There was a time when sustainability messaging felt almost ceremonial. It appeared at predictable moments, usually tied to annual reports, milestone announcements, or global observance days. The ...
A decade ago, a media planner’s biggest decision was which publisher to call first. Today, that same planner opens a dashboard, sets an audience segment, and watches a DSP place millions of ...
Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...
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