Seattle U, Duke, Stanford, Pepperdine and more: how college athletes fared at the 2026 Asian Games in Aichi-Nagoya, from gold ...

Inside Indiana vs Purdue: 127 football meetings, 223 basketball games, the Old Oaken Bucket, Knight's chair, eleven sports, ...

Which college baseball team should you follow? We matched all 12 MLB playoff teams to a college program and a 2027 draft ...

When the Southwest Conference collapsed, Baylor grabbed a lifeboat and Houston got left on the dock. Thirty years and one dead-even series later, the Cougars finally have their grudge match back. Some ...

Last week we wrote about the food brands feeding entire rosters. Chipotle handed out free entrée cards to nearly 2,000 athletes across three schools. Popeyes built a promo code roster out of players ...

Our NIL Index board found that a receiver’s production separates this board far less than his audience does. Performance is worth 7.0 points of separation across the sixteen. Visibility is worth 9.6, ...

Scroll through Instagram today, and you will likely see more than just professional models wearing premium joggers. According to sports business analysts, a massive shift has successfully moved ...

Five years ago, a coach sold a recruit on the weight room, the tradition, and the roar of the crowd. Today, in the Big Ten, that conversation starts with a six-figure price tag just to get a starting ...

Fourteen teams from Boone, North Carolina to Ruston, Louisiana, a new member joining from Conference USA, and a September full of paydays at Power Four stadiums. Here is the whole Sun Belt season, ...

Week 4 had six ranked-vs-ranked matchups, and it delivered. A top-five team got blown out, a Big Ten game ended on the final snap, and three ranked teams lost to unranked opponents. Ohio State‘s ...

Drive through Pullman on a Friday night and you might spot a Coug linebacker in a local pizza shop ad. For decades, a scholarship was the only payment a college athlete could get. That model is gone.