WARC finds big brands’ advertising spend rose 56% from 2019 to 2025, trailing revenue growth, while consumer goods companies ...
Boomtown Productions’ Shane Martin discusses AI, rising costs, client expectations and the challenges shaping production in ...
How Lenskart drove tens of thousands of participants, close to half redemption, six-figure revenue, and five-figure customer ...
Sophia Sheikh, the former World Future Energy Summit marketing and content leader, will drive regional growth of ERM’s ...
Every performance pitch in the region now carries an AI slide. Smarter bidding, faster creative, better ROAS. What few of ...
Retailers, brands, agencies and tech platforms explore how retail media can move from trade-led visibility to measurable ...
Our response to AI reveals how willing we are to question our own methods — and whether clients can trust us to change them ...
Oliver Elobeid of Havas Middle East explores why soft skills in advertising need greater attention in hiring, leadership and development as AI reshapes work.
Nadifi will focus on strengthening commercial execution, accelerating innovation, and developing talent and capabilities.
In the new role, Elkhangy will build and lead dedicated ad sales teams, bringing Whale TV Ads closer to local advertisers and agencies.
Apparel Group launches AIVI across the GCC, combining AI shopping and loyalty with a music campaign featuring Zena Emad and Karma.
Red Bull signs UAE cricketer Aayan Afzal Khan as a brand athlete, expanding its support for emerging sporting talent in the region.
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