The campaign, by Ogilvy UK, places the joy of the shared running experience above the simple pursuit of personal bests ...

Created in partnership with creative agency of record VCCP and media agency OMD, the campaign aims to shift perceptions of ...

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand ...

This month's Media Chat from WPP Media considers the findings of the IPA's latest report, Making Sense and the change – or ...

SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and ...

CMO Ralph Rijks and VCCP’s Andrew Peake discuss developing the new platform with rooted insights, and why longevity is key ...

What Unilever does around its marketing, many other brands follow, and its decision to focus around half of its marketing spend on creators and social media activity will only exacerbate that movement ...

Celebrating the marketer behind BT's innovative new partnership - devised by WPP Media and ITV - with Corrie and Emmerdale ...

The TV spot, directed by BAFTA-winning director and animator Rick Thiele at Partizan, takes Savvy, introduced in the campaign ...

BT is bringing its new brand platform, ‘Behind Brilliant Things’, into the heart of British culture through a creative ...

The campaign by VCCP builds on the brand's distinctive identity, connecting with the moments people don't want to leave ...

The Gate’s new CSO on why strategy needs to look beyond the next campaign, the power of empathy and vision, and why he sees ...