Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though, is that their websites look very ...

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and email in the marketing mix.

What are the biggest trends currently impacting email marketing? We speak to Brian McKenna, of DMi Partners; and Mike Fantis from DAC Group.

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and ...

Digital offers plenty of opportunities to improve agile ways of working and boost innovation, but marketers must be equipped with the skills to overcome challenges too. Agile ways of working bring ...

It is well known that MPP has impacted the measurement of email open rate, but it has also had effected the use of dynamic content.

The French fashion brand implemented Nosto’s ecommerce experience capabilities to improve category merchandising, product recommendations and AI-powered site search capabilities. JOTT | Nosto ...

We’ve seen examples of new AI search features from the likes of Walmart and Instacart. What is AI-powered search? Hasn’t search used AI for years?