How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand ...

Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control. W ...

If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.

Google appears to be changing how Smart Bidding strategies are presented during campaign setup, surfacing Target CPA and Target ROAS as standalone bidding strategies instead of optional targets within ...

One of AI Max’s capabilities is creating assets for you. This can take the strain off the PPC team by reducing the need to customize ads for every single ad group. We wanted to quantify how well the ...

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

Creator content increasingly informs AI answers. After all, a large language model (LLM) can’t have an opinion. It can’t decide whether your product is the best moisturizer or the water softener ...

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP ...

Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.

The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.