In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...

In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

Although the CTV ad market in the US is poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10 ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...