The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

Vulnerability is a theme that runs through ad regulation, be it based on membership of a group sharing certain characteristics or on circumstances. CAP and ASA continue their work to meet the ...

Marketing communications must distinguish clearly between offers of employment and business opportunities. Before publication, media owners normally require marketers' full details and any terms and ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

This guidance supports users of the UK Advertising Codes to understand how the Advertising Standards Authority (ASA) is likely to apply rules, which reflect restrictions on the advertising of less ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

The ASA accepts that, in general terms, switching to a more plant-based diet is a way in which consumers can reduce their overall environmental impact. Ads which make that point in general terms, and ...

Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two press ads for Oatly, an oat drink company: a. The first TV ad, seen on 16 January 2021, featured a man sneaking into his home and ...