If you're searching for ways to prove impact with AI, B2B Marketing and Marcel Digital hosted a roundtable discussion - check ...

Here's a selection of some of our most popular sessions, speakers, and topics from last year's B2B Ignite event.

Ernst & Young (EY) wanted to redefine its 30,000-strong financial services division to create internal engagement and inspire organisational change. Marketing agency True sought to do this through ...

Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards.

Learn how UiPath evolved its ABM strategy from a small pilot into a mature global programme – and the lessons they learned ...

Rachel will work closely with Lorna Hughes, MD of Harvard PR & AR, George Greenspan, MD of consumer sister agency Eat the Fox, and Andrew Last, MD of Harvard Marketing, to drive the business through ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...

Some of the world’s biggest company names are abbreviations: think IBM, NBC, ABC, CBS, CNN and many others. These are abbreviations that have stood the test of time and are meaningful in their own ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...