Campaign 's 2024 Asia-Pacific Agency of the Year awards have drawn the curtain on another year of exceptional creativity and ...
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the ...
Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and ...
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
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The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign ...
Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...
Greater China Channel/Engagement Planner of the Year Winner Zenith Media Riki Li Greater China Corporate Communications/Marketing Team of the Year Winner BBDO Greater China The Tiny Team Greater China ...
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, ...