Tira’s Prakash Subramanian and Google India’s Priya Choudhary share festive beauty marketing strategies to engage shoppers early and drive sales.

Omnicom Production’s global CEO argues that differentiation, trust, audience engagement and conversion measurement drive advertising, while creativity must deliver more than taste or style.

Record vehicle retail, changing research behaviour and rising dealer inventories are reshaping automotive marketing. As brands balance festive campaigns with year-round activity, agencies face ...

The campaign brings the actor on board to highlight the brand’s quality standards and encourage informed choices about everyday dairy consumption.

DP World uses projection mapping at Delhi’s Qutub Minar to build visibility for its golf championship and spotlight opportunities for Indian players.

BPCL highlights its UFill digital fuelling solution and Extreme Weather Grade Diesel, developed with the Indian Army, on Kaun Banega Crorepati.

Anupriya Acharya, Shashi Sinha and Vikram Sakhuja discussed the year gone by and 2016 advertising spend projections ...

A creator-led cooking film positions Greek yogurt as a versatile ingredient for Indian households, extending its use from breakfast to desserts and everyday recipes.

Cetaphil Baby’s latest digital campaign uses a familiar parenting debate to highlight the importance of specialised skincare for delicate baby skin.

Brands are looking beyond festive visibility to tap into the cultural traditions, creative expressions and community spirit that make Bengal’s biggest celebration distinctive.

Featuring Raveena Tandon and Rasha Thadani, the campaign uses shared jewellery and a mother-daughter relationship to explore how festive customs evolve across generations.

The technology brand’s new partnership combines celebrity-led marketing with a service-focused campaign highlighting free doorstep replacement for eligible accessories under warranty.