FIFA has struck a deal with India's Zee Entertainment to broadcast the 2026 and the 2030 World Cup in the country, ending a ...

SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt. To continue enjoying this content, please sign in below.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe. To continue enjoying this content, please sign in below. You can ...

Day 3 of Goafest 2026 opened with an increasingly familiar question confronting the advertising industry: if brands are ...

Goafest 2026 closed with a familiar industry ritual: tallying metals, debating creative momentum and identifying which ...

OREO has announced its first-ever global snacking partnership with BTS, unveiling the Limited Edition OREO & BTS Cookies across more than 80 markets. The collaboration combines product innovation, ...

Public relations, or PR, operates across stakeholder groups and communities, and has become increasingly central to business decision-making. According to the Cision and PRWeek 2025 Comms Report, 84% ...

Hakuhodo has been appointed as the creative partner for Jindal Stainless. As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, ...

The second evening of the 2026 Abby Awards at Goafest turned into a study in specialist agency dominance, with Leo India ...

Jaguar Land Rover confirmed WPP has officially been selected as its global partner for creative, media, production, customer ...