In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...
Advertising professional Santosh Padhi—better known as Paddy in the industry—is back with an independent venture. After co-founding Taproot with Agnello Dias in 2009 and leading Wieden+Kennedy (W+K) ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...
Following a strong opening for 2025 in January, the Indian box office retained momentum even in February 2025, with domestic ...
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...
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Contact Customer Support at [email protected] or call +91 022 69047500 ...
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...
Locobuzz has launched CMOVerse.ai, a generative AI-powered marketing intelligence tool to help brands extract real-time insights from social media data. CMOVerse.ai converts social and digital chatter ...
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With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.
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