JioStar's Uday Shankar emphasizes the need for sports economics to match fan excitement, addressing rising media rights costs ...

From thoughtful packaging and practical gifts to personalised service and comfort, brands are looking beyond products to ...

YouTube is enhancing its Shopping affiliate program in India with new retail partners. This move could reshape ad budgets and ...

Explore how embracing flashes of inspiration, or Hirameki, can transform marketing strategies and lead to groundbreaking ...

The government has asked Meta to prevent its algorithms from disproportionately amplifying limited narratives and strengthen ...

Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to ...

India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising ...

Exchange4media provides the latest news, information & updates on indian-broadcasting-and-digital-foundation from the Media Marketing and advertising industry in India.

Maavie Rituals welcomes Gaurangi Mathur as Fractional CMO, leveraging her 15 years of marketing expertise to enhance brand ...

NTT Docomo has been focusing on enhancing its marketing strategies, as highlighted by Dr. Sandeep Goyal's guest column discussing the importance of maximizing ...

The network acknowledged that a report published on its digital platform was factually incorrect after the folk singer ...

Zaki moves into the role after serving as Group Food Editor, overseeing food and restaurant coverage across Time Out’s GCC titles ...