Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over ...

The prebiotic-soda brand announced an official sponsorship of the Dallas Cowboys with a post starring the team’s cheerleaders, exemplifying its nontraditional approach to sports.

Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...

OpenAI’s ads business is growing up—and making room for more price-conscious advertisers. The tech company, which first rolled out its pilot in February for logged-in adult users of the ChatGPT Free ...

Beauty brand pop-ups are nothing new. But a beauty pop-up with no products for sale? That might be. Tower 28, a beauty brand focused on sensitive skin founded in 2019, brought its brand to life in two ...