YouTube and Facebook are the social networks most used by adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

You're rolling out a marketing campaign. Launching a product. Revitalizing your brand. What's the big idea? Not to sound flippant, but you need one. Because without it, it's likely your campaign, ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...