The FMCG giant plans to ramp up marketing spend and innovation in Q1, after claiming to have “rewired” the organisation for ...

The Louis Vuitton owner credits its “solid” performance in the face of “continuing geopolitical crises”, noting reasons for ...

We tell brands that humanity drives commercial success, so why do we still advise women leaders to suppress theirs?

The broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI ...

The brand is pivoting “away from discount” and taking a “much more targeted” approach to advertising, as the “challenging ...

The Kwench drinks range, which features milkshakes, iced coffee and boba tea, aims to give consumers “more reasons to visit ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

We arm you with all the stats you need to tackle the week ahead. Research from the European Association of Communications ...

As ad-funded streaming brings back mass-market TV spots, marketers and agencies can delight audiences again - with technology offering new possibilities.

Marketing Week’s Marketer of the Year for 2025 shares how he’s steered Sainsbury’s through a period of strong growth.