New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...

New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...

Nielsen Ad Intel data reveals Indonesia’s biggest advertisers and fastest-growing ad sectors in H1 2025. Unilever leads the ...

Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...

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As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...

Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...