Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and personalized engagement ...

Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more ...

Sheena Kapoor, Head – Marketing, Corp Comm & CSR, ICICI Lombard, talks about the perception of insurance as a low involvement category and how the role of a marketer is both challenging and exciting ...

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global ...

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and ...

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are ...

Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance ...

Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is ...

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and ...

Goodby Silverstein & Partners (GS&P) has appointed advertising veteran Sarah Thompson as its first-ever CEO. Thompson spent ...

Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant to Gen Zs ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement, and more ...