SEMA SHOW EXPANDS ADAS SHOWCASE WITH VEHICLE ENGINEERS AND HANDS-ON DEMONSTRATIONS -- Interactive workshop will examine how vehicle changes, repairs and calibration requirements can affect advanced ...

The 2026 SEMA Show, November 3-6 in Las Vegas, serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket. And recognized as the No. 1 destination for ...

FUTURETECH STUDIO SHOWCASES THE TECHNOLOGIES SHAPING MOBILITY AT THE 2026 SEMA SHOW -- The exhibit will feature visionary vehicle builds, technology demonstrations, and microlearning sessions ...

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...

WASHINGTON, D.C. (June 30, 2026) – The Off-Road Business Association (ORBA) is highlighting new market research that shows how automotive consumers continue to be drawn to the aspirational vibes of ...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in October 2026! Their continued involvement strengthens TORA ...

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...

Body Armor 4x4 has introduced the new PRO Series II rear bumper for '24-'26 Toyota Tacoma applications. Featuring a modular design with provisions for optional swing-outs and tire carriers and made ...

Love the automotive world? Make it part of your career. SEMA is looking for talented professionals who want to bring their skills, ideas and passion to an organization connected to the automotive ...