This year, Jun Takahashi’s UNDERCOVER is a hot and heavy presence in the sneakersphere. Not only are there rumours of a GYAKUSOU resurrection, but also murmurs of an Air Force 1 alongside Nigo – and ...

Amongst sneakerheads, Nike’s EKIN program (that is, Nike spelt backwards) has a near-mythical reputation. An EKIN’s reach, access and insight into the world of the Swoosh, not to mention its veil of ...

The ex-Nike VP of North America who was previously embroiled in a resale scandal, Ann Hebert – now known as Ann Freeman – has been hired as the the president of Foot Locker North America. (Yes, Joe ...

It’s no secret that Nike haven’t been on their game across innovation over the past few years, but the apparent root cause of the problem might surprise you. According to Nike’s CEO John Donahoe, it ...

Pharrell Williams is most well known for being a musician, producer, designer, and most recently, the creative director at Louis Vuitton, but what a lot of people might not know is that he has his ...

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list! What better way to take Virgil Abloh’s baton than Pharell-ing the Abloh creation that ...

Cali-based, elevated streetwear brand 424 began in 2015, and over the past decade have cemented themselves as one of LA’s finest fashion exports. Over the years they’ve also dabbled in sneaker ...

This year marks twenty years of the partnership between Nike and the Oregon Health & Science University (OHSU) Doernbecher Children's Hospital. The unique relationship allows young patients to design ...

AFEW and Saucony Deliver a Real Stinger on the ProGrid Omni 9 LET'S GO Founded in 2002, Sneaker Freaker is the leading news source for sneaker releases, industry movements and deep-dive features on ...

mfpen are a cult Danish label crafting classic menswear with a relaxed and modernised spin, and now they’re debuting their inaugural sneaker collaboration with New Balance, on the 992. You could argue ...