The Verizon CX Annual Insights report noted that 88% of consumers are satisfied with interactions handled by human agents, ...

Chakravarthy is stepping down from his current role after nearly seven years and will continue his association with McCann as ...

As a part of this partnership, the agency has created a ‘MOGO’ (musical logo) and a ‘MOGOSCAPE’, a comprehensive sonic ...

The move to lay off about 8% of its international workforce comes as part of cost-reduction and restructuring measures aimed ...

With nearly two decades of experience, before joining Google, she worked at Viacom18 and began her career as a marketing ...

In this article, Mitul Shah of Calculated Chaos suggests brands should reclaim unity by investing in long-term projects to ...

The feature enables users to select websites they regularly follow, and have their articles appear more prominently in search ...

Brands walking the tricolour tightrope must balance pride with parody. Shashwat Das explains how to wield the flag with ...

On 79th Independence Day, brands pay tribute to India's rich diversity, history & culture with advertisements that evoke a feeling of pride and patriotism among the citizens.

While our grandparents found pride in Mile Sur Mera Tumhara, today's Indians discover it in brands that solve cybercrime with Sanskrit and challenge fashion stereotypes. Industry creatives explain how ...

According to the media report, the bid for Google's Chrome browser came after the U.S. Department of Justice (DOJ) proposed ...

The body claims that the requirement aligns with the Norms of Journalists' Conduct and is intended to prevent ad and ...