More than a rebrand, the move reflects the agency's ambition to bring together talent, brands and media opportunities under ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.

Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...

UK Sport's deputy director and head of major events and external affairs Esther Britten updates on Olympic bid, explains ...

New lounge combines football, fine dining and bespoke service, opening new opportunities for premium matchday experiences and ...

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

Chief executive Shay Segev says DAZN has a foot in the door for deeper partnerships with the major leagues, including ...

The Norwegian club is building a unified data infrastructure while using EDGE Case Ventures to turn technology partnerships ...

CEO Henning Strauss hopes Uefa sponsorship lifts brand's profile, sales and premium positioning in host market.

Brandon Riegg and Adam Kelly explain the deal’s significance and what it means for both sports streaming and women’s soccer.

As live events, sport and culture converge around fandom, FUEL's global experience scale and 53Six's growth and fan-data ...

The Golden State Valkyries have made history by becoming the first women’s sports team to surpass US$100 million in annual ...