“Brands don’t necessarily need the biggest official rights to win, but you do need a strategy that matches the market,” says Bob Lynch, founder and CEO of SponsorUnited. In other words, rights matter, ...

One of the most significant drivers of small-agency M&A volume is the rise of the entrepreneurial buyer. A few years ago, agency acquisitions were largely the preserve of PE firms and major holding ...

BrewDog never evolved from a bridge brand into a mature form of dissent. It kept speaking the language of twenty-eight-year-old insecurity to a forty-five-year-old man who no longer needed that ...

In its first trading update since bringing IPG into the fold, Omnicom reported fourth-quarter revenue of $5.53bn, topping analysts’ expectations of $5.04bn. Total full-year revenue was $17.3bn, versus ...

WPP Media’s new quarterly ‘Advertising Intelligence Framework’ will aim to “do justice to the pace of change” for tech platforms’ media businesses. WPP Media has set out for the first time to ...

Stalwart national providers are also holding strong, the report finds, as the most popular TV navigation platforms, with Freeview and Sky the most popular, followed by smart TV interfaces (smart TVs ...

Succession star Nichola Braun (aka Cousin Greg) stars in the latest Rimowa campaign. Shot by photographer Nigel Shafran, campaign images range from Braun doing yoga with the backpack to eating a bowl ...

Yannis Henrion works at the heart of one of the world’s most iconic luxury houses. At Tiffany & Co., brand equity is built over decades, not quarters. That long-view discipline shapes how he ...

Fabien Paget, chief executive and co-founder of 17 Sport, frames the opportunity at a structural level: “The World Economic ...

As politicians try to justify under-16 social media bans, researchers say the evidence simply isn’t there. As psychology ...

Folgers has updated its famous ‘Best Part of Wakin’ Up’ jingle by turning it into a seven-song mashup built around well-known ...

Leith’s latest work for the Scottish Government turns the language of emojis into a sharp reality check for teenage boys ...