A user on Reddit has recently encountered an hour-long unskippable ad on YouTube. The issue could be attributed to an ad blocker, which Google is proactively cracking down on. Google issued a statement in response to the post confirming its efforts to combat ad blockers,

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users are seeing.

YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

YouTube Premium enhances your existing YouTube account, so you gain those benefits on any platform where you use YouTube. That includes the web, mobile devices ( Android and iOS ), video game consoles ( PlayStation, Switch, Xbox ), smart TVs from all major manufacturers, and media streaming devices (Amazon Fire TV, Apple TV, Chromecast, Roku).

Google blocked U.S. users access to the 48 videos referenced in the injunction, but ultimately, the court amended its order and required Google to disable the entire channel. When Google failed to do so, Future Motion asked the court to impose sanctions. Google objected, and the court agreed with Google.

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

He was referring to the video game studio working on a multiplayer shooter that he co-founded but which cut ties with him following the 2024 Twitch ban controversy. “Today we ar

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.

Andre Rohe, formerly with Meta, YouTube and Google, has been hired to lead Disney Entertainment and ESPN's product engineering team.

Malvertising targets Microsoft advertisers via fake Google ads, stealing credentials with phishing pages mimicking ads.microsoft.com.