Now, I’ve known Panay for a long time — if you’re a tech fan, you know that he was the Microsoft exec who really brought the Windows hardware market back to life by introducing the Surface line of tablets and laptops,

The AI-powered assistant will be available for $19.99 or for free if you're an Amazon Prime member. The updated assistant uses generative AI and reasoning to help complete tasks. Alexa Plus also remembers facts about you to cater to you specifically.

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

Amazon has designed the new version of its popular smart-home assistant to use generative and agentic AI to do more for users through more natural interactions.

Apple Intelligence was supposed to finally deliver a more natural version of Siri, but now, people who work in Apple’s AI department believe the company won’t release a ”true modernized, conversational version of Siri … until iOS 20 at best in 2027,“ writes Bloomberg ’s Mark Gurman in today’s Power On newsletter.

Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen AI-powered 'Alexa+' or Alexa Plus and a new user interface coming to an Echo device near you, and the company is now making it more real than ever before.

Starting next month, Amazon will kick off a public preview for the new Alexa, which it’s calling Alexa+. The public preview will begin gradually, with more users gradually being added to the group.

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one — just with a plus sign added.

However, the generative-AI powered Alexa will be free for Prime members ... digital world,” Alexa+ said during an onstage demo on Wednesday. At the event, Panos Panay, Amazon’s vice president of devices & services, listed off the other things the ...

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,