Now, I’ve known Panay for a long time — if you’re a tech fan, you know that he was the Microsoft exec who really brought the Windows hardware market back to life by introducing the Surface line of tablets and laptops,

The AI-powered assistant will be available for $19.99 or for free if you're an Amazon Prime member. The updated assistant uses generative AI and reasoning to help complete tasks. Alexa Plus also remembers facts about you to cater to you specifically.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

Amazon has designed the new version of its popular smart-home assistant to use generative and agentic AI to do more for users through more natural interactions.

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

At the event, Panos Panay, Amazon’s vice president of devices & services, listed off the other things the voice assistant can now do, such as create study plans, text a babysitter and call an Uber ride for a friend. He and other company executives also ...

NEW YORK — The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one — just with a plus sign added.

Amazon launches Alexa+, a new AI assistant, enhancing daily life and travel planning with partnerships including Tripadvisor and Uber.

Amazon introduced its Alexa+, with some features powered by AI. It can help with texts, party invites, and even reading tones of voice.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,