Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant?

Panos and I talked the day after he announced Alexa Plus, the new AI-powered version of Amazon’s famous voice assistant, and this episode gets pretty deep into the weeds of how

More to the point, are we ready to hand over our phones, calendars and get-things-done apps like Grub Hub, OpenTable and Uber to Alexa+? And are we willing to pay for the privilege of a smart assistant at the controls?

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

The Amazon Fire TV Cube is Amazon’s fastest streaming media player yet with lightning-fast app starts thanks to its octa-core processor. It’s two times as powerful as the Fire TV Stick 4K Max.

The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Amazon has announced Alexa Plus, an AI-powered upgrade that promises a smarter, more conversational, and proactive voice assistant.

Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.