Every month, an estimated 200 million users, mostly Gen Z women, open "the little red book" app seeking beauty tips, travel recommendations, or advice on what to have for dinner. As they browse posts, ...
TERESA Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers over a seven-hour livestream. One moment, she was demonstrating a palette of ...
This is a new series with a focus on explaining emerging platforms born in Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Xiaohongshu, the wildly popular social media platform considered to be China’s answer to Instagram, had been ...
Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up Editor’s note: A version of this post first ...
Competition is fierce for professional photographers at Beijing's tourist hotspots, including a scenic lake where women in flowy traditional robes pose for snaps to share on Xiaohongshu, China's ...
As TikTok continues its meteoric rise towards global domination, another Chinese app is quietly capturing attention in Malaysia. Xiaohongshu – or “Little Red Book” – may have its roots in e-commerce, ...