Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Navin Chaddha, managing director of the 55-year-old Silicon Valley venture firm Mayfield, is betting big on AI's ability to ...

The Mystery of Feline Time Perception Have you ever wondered why your cat seems to know exactly when dinner time arrives, ...

In this episode of "Uncanny Valley," we hear directly from Sahil Lavingia, who published a tell-all blog post about his ...

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home ...

At its Data & Analytics Summit in Sydney, Gartner analysts advised businesses to prioritise data trust over AI hype and ...

Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels. For print ...

Nibbles offers a pet rewards credit card program that gives pet owners points for purchases they make for their pets. The ...