Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...