Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

The Federal Trade Commission is reportedly pitching a merger condition that would forbid advertising agencies from boycotting ...

The $3 trln company realizes new tech could render its iPhones useless in a decade. With 1.4 bln users, abundant cash and a ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital experiences. “Growth hackers,” armed with a potent combination of practical ...

Oman Olympic Committee (OOC), represented by the Olympic Academy of Oman, organised a specialised seminar titled "Sports ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...