Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Miami, Florida--(Newsfile Corp. - June 10, 2025) - Digital Silk , an award-winning digital marketing agency focused on creating brand strategies, cus Tuesday, 02 January 2024 12:17 GMT عربي ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

Is TV Advertising Effective? TV advertising is still effective, but the game has changed. According to Nielsen, up to 90% of the US population still watches TV weekly in some form. However, streaming ...

Meta intends to help brands create ad concepts with AI tools it’s developing. (0:15) Campbell’s says home cooking at highest level since pandemic. (1:52) Betting stocks jolted by Illinois tax.

Advertising powered by artificial intelligence is a core part of Chief Executive Mark Zuckerberg’s vision for the company’s future.