Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Is TV Advertising Effective? TV advertising is still effective, but the game has changed. According to Nielsen, up to 90% of the US population still watches TV weekly in some form. However, streaming ...

Currently, urban air mobility (UAM) is an active field of research, which investigates the use of small aircraft with varying levels of autonomy to realize multi-modal transport in urban areas for ...

Performance marketing strategies help marketers and app owners get the most out of their performance marketing and include strategies such as a ffiliate marketing, r etargeting tactics, s ocial media, ...

Top 10 Best Print Ads of All Time: Advertising Examples. With digital channels like social media and pay-per-click dominating marketing budgets, ... Sometimes, a simple yet clever concept can go a ...

Author: George FeltonPublisher: W. W. Norton & CompanyReviewer: Hamish Pringle, strategic advisor, 23redThis is a good book on how to create consumer advertising. It has many examples and multiple ...

For example, they often rely on stock imagery or imagery provided by clients. ... This type of search can act as a catalyst for an ad concept or to find a word that fits perfectly in a headline.

4. Come up with a strong creative concept. Every good advertising campaign is built on one core idea, generally driven by some kind of powerful emotional hook. Pizza Hut’s PAC-MAN is perhaps one of ...

The mobile game ad space is overflowing with ads of all formats and variations. For example, there were more than 12 million quarterly mobile game ad creatives in 2022, according to a report by ...