By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Meta expands AI disclosure labels in ads, enhancing transparency but limiting application to major AI-edited content.

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Social media is largely powered by tech, and nowadays, AI is having a significant impact on social media algorithms.

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

SMEs thrive in the AI-powered era. With over 20 years of experience at the intersection of technology and marketing, Francis ...

Meta kicked off 2025 by overhauling its content moderation system, rolling back DEI, and announcing more layoffs — all in the ...

Small businesses face challenges like budgeting and lead generation, while sales and online presence are top goals.

Meta Platforms is investing heavily in AI, wearables, and creator tools to enhance its services and drive growth in eFY25. Read more about META stock here.