By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Here’s a look at five key considerations for the AI push. When a Meta exec noted last month that they expect to soon ...

The focus around generative AI is now moving from hype to tangible execution and results. How can organisations unlock their ...

Meta expands AI disclosure labels in ads, enhancing transparency but limiting application to major AI-edited content.

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Privacy experts note that Meta ‘s approach to AI memory includes robust security measures to protect user data. The company ...

Social media is largely powered by tech, and nowadays, AI is having a significant impact on social media algorithms.

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

Others expressed frustration, highlighting Facebook’s existing issues with "bots" and arguing that AI profiles could worsen ... with checks done by MARKETING-INTERACTIVE. In conversation with ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...