This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index â„¢ TV ...
(Bloomberg) -- At the Super Bowl last Sunday, Danone SA’s commercial featured Channing ... Already more than 70% of all the drinks sold at Starbucks Corp. are cold, with consumption being ...
We all can probably agree that an $8 million ... So, before buying into the allure of a Super Bowl ad, consider these alternative approaches that can offer more measurable returns on investment ...
In 2025, women were present in 81% of Super Bowl ads, a drop of 10 points from 2024. Only one ad had a solo female character. Thirteen percent featured only male characters, all of which were at ...