Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...

Organisations across industries are using applications like GenStudio for Performance Marketing to transform their content ...

The digital world is packed with brands fighting for attention. With every scroll, swipe, and click, consumers are bombarded with messages—so how ...

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...

Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today announced the appointment of Christy Marble as Chief Marketing ...

The brand refresh signifies a key development for the hospitality group, as it plans to add nearly 300 properties to its ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Creating a consistently relevant newsroom with high-quality content and strong branding involves a combination of media ...