To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts ...

For example, companies are experimenting with generative AI for content development ... move away from a brand that relied on AI instead of people for storytelling, according to the 2023 Brand ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

A strong B2B content marketing strategy is a proven approach for building trust, engaging key decision-makers, and driving measurable results. Whether you’re looking to tell your brand story ...

Imagine if your ideal customer encountered content that empowered them ... Here’s where you craft the foundation for a powerful B2B brand strategy: the simple marketing promise.

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

B2B brands can also host and attend events ... Like B2B marketing, content marketing is another great B2C strategy. Covering formats like blog posts, videos, and social media content.

It creates content that ... between the B2B brand and the target account is no longer transactional; it’s a strategic partnership. Developing a strong ABM strategy requires a structured, data ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...