In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the ...

The B2B sales landscape is undergoing a rapid transformation. Economic uncertainty, shifting buyer expectations, and technologies like generative AI are compelling sales leaders to rethink how they ...

An Ipsos study commissioned by LinkedIn finds AI tools can cut sales cycles by a week, helping close deals faster.