ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams ... to support these buyer-centric strategies by augmenting and optimizing marketing data. This enables marketers ...

VM Engage by Vereigen Media helps B2B marketers stay in front of decision-makers with smart, targeted ads that drive ongoing ...

An Ipsos study commissioned by LinkedIn finds AI tools can cut sales ... marketing news. Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...