Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2C companies need to move away from a siloed customer-funnel approach, and a platform like Klaviyo that ... helping them make purchases in addition to providing post-sales support. Today, AI can ...

This article is sponsored by Seniors Guide. It is based on a discussion with Geoff Duncan, VP of Marketing at True Connection ...

But, when it comes to traditional advertising – especially in the top and mid-funnel – creativity can ... Unlike the flashy, emotion-driven consumers in B2C, B2B buyers are seen as stoic ...

Turco: Social media advertising campaigns on traditionally viewed B2C platforms like TikTok and Instagram are ... Marketers can also expand video’s use deeper within the funnel, as video is a great ...

Marketers leverage AI and data to tackle omnichannel chaos, but measuring success remains a hurdle in a multi-device world ...

After divesting a number of noncore segments, its marketplace looks similar to the vibrant platform of the early 2000s, with the firm leaning into its core competency of price discovery for non-new, ...

B2C had a strong quarter and we ... has been doing a nice job with B2B top-of-the-funnel work driving more pipeline. Third, we split our single sales team into a corporate and academic team ...