Microsoft once tried to separate the Xbox brand from its own identity to compete with Sony and Nintendo during the early console wars.

We’d heard it was at the Game Developers Conference and here it is: the original metal X prototype, which predated the Bill ...

Moore specifically help orchestrate the so-called "console war" based in part on learnings from when he worked at the shoe company Reebok. He said when he was competing with the likes of Nike, Adidas, ...

MICROSOFT’S share price has skyrocketed in the last 40 years, leaving investors up to 739,801% better off. To put that into context, the S&P 500 – which tracks the performance of the top US companies ...

Peter Moore, former Xbox VP and one of the visionaries responsible for the Xbox 360 and the brand as a whole, has discussed his time at Microsoft.

The Future Games Show saw two new remakes announced for games from over 30 years ago, including a spooky FMV classic.

Large video game distributors and providers are not complying with new age verification requirements despite a six-month lead time and their direct involvement in drafting the regulations. R18+ rated ...

"One of my best print ads was a little redheaded ginger kid going like this [taunting gesture], and 'Sega wishes Sony all the best with their hardware shortages'." ...

Analysts at brokerage firm Wedbush, led by Dan Ives, have been consistent about their bullishness on tech names. In fact, when the market has been clobbering software stocks due to their perceived ...

The tech billionaire's foundation holds a concentrated portfolio of decidedly non-tech stocks.