The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.

Kellogg’s Brand Standards provide guidance on voice and tone ... Whether you blog, tweet or just post on Facebook, social media should be a two-way conversation. Overly promotional or repetitive posts ...

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...

An Upstate New York water brand is flooding social media, thanks to a fitness coach’s elaborate morning routine that has gone ...

The inaugural campaign post received more than 43,000 likes ... Thanks to the speed and immediacy of social media, trends can emerge and fade in a matter of hours. The brands highlighted above do more ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

The real goal of every brand should be to create a memorable purchase experience by communicating with customers in a way that’s meaningful to them.

Brand shared an obviously fake JFK file claiming much-loved actress Penelope Keith was the true assassin, leading to ...