— -- The iconic Wheaties box featuring former Olympian Bruce Jenner has started popping up on eBay in the wake of his revelation that his is transitioning into a transgender woman. The cereal ...

Bruce Jenner finds his way onto the breakfast tables of America. The 'Keeping Up with the Kardashians' star is shown in his youthful glory on the front cover of 'Wheaties' cereal boxes on sale now.

Caitlyn Jenner, Formerly Known as Bruce, Poses for Vanity Fair Bruce Jenner appears at an event to unveil three retro Wheaties boxes at the Westin Bonaventure in Los Angeles on Feb. 15, 2012.

Bruce Jenner’s celebrated Wheaties cereal box following his 1976 Olympic win is up for sale to the highest bidder on eBay. The memorable box is a hot commodity since the reality star opened u… ...

With America fixated on all things Bruce Jenner and the anticipation around his Diane Sawyer interview Friday night on ABC, it seemed an interesting moment to revisit another time when he captured ...

Hunger Games: Olympic legend Bruce Jenner (now known as Caitlyn Jenner) was paid $1 million to appear on a Wheaties box in 1977. “By far, out of everything I've done in my career, General Mills ...

(Courtesy of General Mills) Wheaties went without featuring an athlete on the front of the box for nearly two decades until Bruce Jenner's gold medal in the decathlon at the 1976 Montreal Olympics.

I remember seeing Bruce Jenner on the Wheaties box. I never watched a nano-second of a Kardashian episode nor is one on my bucket list. It was a surprise to me that Jenner was married into that tribe.

The forgotten history of Bruce Jenner: How the 1970s all-American hero ended up here. ... Wheaties commercials, movies, sitcoms, infomercials, sportscasting and everything in between.

One-time Olympic gold medalist Bruce Jenner at an event in 2012 with his famed Wheaties box. Gilbert Carrasquillo / Today The hair change isn't the only part of Jenner's life in flux these days.